1. Keyword Research
2. Onsite Optimisation
3. Offsite Optimisation
SEO - Search Engine Optimisation
Keyword Research and Rankings
Most traffic on the internet actually comes through search engines. People will generally not type the name of your website into the url bar, but will type in something to google, yahoo or bing. Therefore you need your website to show up at the top of search results for phrases relating to your business or organisation.
In order to show up for related searches, we need to find out what phrases people are searching for. over the last number of years, these phrases have beome know as "keywords", mainly because of the usage of "keywords" by Google in their advertising platform. We can use tools on the web to find a list of "keywords" relating to your business. We can also find out how many searches there are for these keywords in certain locations and we can see how many of your competitors are trying to include these keywords in their Search Engine Optimisation plan.
After we have developed a list of "Keywords", we can add them to your website (onsite) or to other websites (offsite) in specific ways that can let search engines know that your website is related to those phrases. Next we give an idea of some of these specific ways the "keywords" are added.
Onsite Search Engine Optimization
< Title > Tags
These tags are shown as the main link in the search engine results. We can specify them quite easily and it is very important to include keywords in these tags. Each title tag on your website needs to be unique. They show in the browser tab also above your page after it loads. These need to be less than 70 characters long.
The description tag is shown under the link on search results. Search engines use this to understand what your page is about. It is useful to have keywords in these description tags, both for the engines and for people searching who are deciding which results to click.
We advise adding a unique selling point and a call to action in your description tag, the former to engage interest and the latter to encourage clicks. You have a maximum of 155 characters to use here.
Page Content (keyword density, readability...)
The content of your pages is one of the most important elements of your SEO. Having your keywords show up in your content 3 or 4 times in a page is a good way of letting search engines realise what your page is all about. Be careful not to add keywords in a way that seems unnatural as you can be penalised for "keyword stuffing".
Also, definitely avoid having the same content on two different pages or two different websites and avoid copying content from other websites.
Headings Tags <h1> to <h6>
Heading tags go from biggest to smallest as h1 to h6. We can use these to make certain titles or sub-titles stand out on the page. It is a good place to have keywords as they will be picked up here by search engines as having particular relevance for the page.
h1 tags really need only be used once per page, whereas h2 & h3 tags can be used many times on big articles to give a good idea of what the page is about.
<Alt> Tags or Image Replacement Text
Alt tags are used on webpages to replace images if the browser does not display images. Many users surf the web with images switched off to enhance speed or for other reasons. Having keywords included in alt tags is good SEO practice.
Broken Links and Missing Files
Links on your pages need to be working so that engines can crawl them. Also, users can get frustrated if links are not working. You need to regularly check your links. We can do this easily.
Broken links need to be fixed quickly as they are picked up quickly by search engines.
The URL of your site is the address in the browser bar. These need to contain keywords for best Search Engine Optimisation.
Having non descriptive URL's can end up with:
- bad search rankings
- confused visitors
- pages not being shared
URL's need to follow a directory like structure with no more than 4 levels of depth:
We can fix these up for you easily.
It is vital to have a sitemap to indicate what pages are in your website - once you have one created, we can submit it to Google Webmasters and keep a close eye on which pages have been indexed. This can also be useful for visitors to get a quick glimpse into what your site is all about and where the different elements are.
Site Load Speed
The speed which your pages load is very important for two reasons. Firstly, it enhances the experience of users on your website and secondly, it helps with your search engine optimisation. Search engines recognise page load speed and therefore push up fast loading sites to give higher quality user experience.
Large images can slow down site speed and we do everything we can to keep images under 50KB.
Search engines recognise www.cubeb.com and cubeb.com as different things so it is important to have a redirect from one to the other. Search engines will then consider one version of your website to have duplicate content from the other version.
Offsite Search Engine Optimization
It is vital to keep an eye on how many pages Google has indexed from your site, as Google is the main search engine. We can monitor this for you easily.
The authority of a website is determined to some extent by inbound links (from other websites to yours). It is important to have links to your homepage, but also to other pages in your site. The text used for these links is called "anchor text" and it is important to have keywords in your anchor text.
Quality of Incoming Links
Links to your website combine gradually to create a certain level of trust and confidence in your website. The authority of the website these links come from is also an important factor. Having some links from websites with high authority gives a certain amount of authority to your site.