Cubeb Search Optimisation

At Cubeb we offer a full range of online marketing services including:

• Search Engine Optimisation
• Pay-Per-Click Management
• Banner Advertising

What is Search Engine Optimisation?

Search engine optimisation (optimization) or SEO is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engines (e.g. Google) once a relevant keyphrase search is undertaken. A vast number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process. Search engine optimisation is also know as search engine marketing, search engine positioning and search engine placement – just to confuse you further!

Positioning Your Website for Maximum Search Engine Visibility

Half the world's population now has access to the internet and nearly 90% of them find websites through Search Engines. Search Engines drive more than half of online purchases.

With over 21 billion web pages available on the internet it’s imperative that you take Search Engine Optimisation seriously.

It's time to accept that search engine marketing can make or break your delivery of your online success. Effective search engine optimisation for major brands is a complex affair and it needs to be handled by experienced professionals.

Our Search Engine Optimisation Service

The Cubeb Search Engine Optimisation (SEO) service is the perfect blend of technical know-how, marketplace research and linguistic skill, blended with an unrivalled customer service.

At the end of the day it's all about return on investment. We need you to value the difference we've made to your site's success - that's how we've become successful ourselves.

At Cubeb we provide:

• Keyword analysis
• Competitor analysis
• Metatag optimisation
• Content optimisation
• Valuable link building
• Manual search engine submission
• Position reporting

Effective Search Engine Optimisation (SEO) campaigns are built from the ground up. Your site needs to be architected in the most spider friendly way if you are to achieve your potential in major search engines. That’s why at Cubeb we’ve built Search Engine Marketing into our web design and web development processes.

Whether you’re in a niche market or a saturated online industry we can offer a search engine optimisation strategy that will make your website work for you.

For further details please contact us at  This email address is being protected from spambots. You need JavaScript enabled to view it.

Cubeb Email Marketing

Cubeb is a leading provider of email marketing services in Ireland. Our experienced web design team assist in the design phase of your email marketing campaign to ensure that your e-newsletter or e-zine exceeds your expectations from both a design and commercial success perspective.

Email marketing is the ideal cost efficient medium to attract and communicate with new and existing customers. Email marketing can help you:

• Attract new customers.
• Stay front-of-mind with existing customers.
• Promote/Launch new products and services.
• Cross-sell into your existing customer base.
• Promote special offers almost instantly.
• Build customer loyalty.

One of the major benefits of email marketing is the accurate and detailed reports that can produced. Details of how many people read which articles, down to who those individuals are can be reported upon.

For more information about our email marketing services please contact  This email address is being protected from spambots. You need JavaScript enabled to view it.

Cubeb Microsites Marketing

A well designed and optimised microsite can be a valuable part of a successful online marketing strategy or viral marketing campaign. Benefits of a microsite include:

• Communicates product or service benefits simply and clearly
• Targets an audience group precisely, resulting in a high conversion rate
• Reduced cost to implement
• Does not require any restructuring or rebuilding of your main website
• Allows you to ‘break the rules’ of your corporate website
• Increases link popularity of your main site and therefore its search ranking
• Highly optimised for maximum search performance

For more information about our microsite web design services contact  This email address is being protected from spambots. You need JavaScript enabled to view it. . To learn more about our web design services click here. To view more of our web design portfolio click here.

The Facebook Phenomenon

Facebook has become an integral part of the Irish consumer Web experience with nearly 2 million users in Ireland registered as members of the site. Some experts say social media could become the Internet's next search engine.

A big part of the Facebook experience is how friends and family share Web links to interesting news stories, photos, videos and Internet sites. This "friend-casting" of information has helped propel Facebook into a major force in directing traffic around the Web.

To harness the power of ‘friend casting’, companies can set up a dedicated facebook page encouraging users to become a fan of the page – “Become a fan today and get 10% off your next order”. As users become fans of the page your brand name will be displayed on their friends’ news feeds, thereby creating virtual word of mouth about the site. To further harness the power of ‘friend casting’, sites can include facebook social plugins that allow visitors to your site to like individual products or offers and share this information through facebook. Match these with a nice marketing message "Check out the great deal I found on this site" and watch the information flow!

With Facebook Advertising, you can target your exact audience with demographic and psychographic filters about real people such as location, age, gender, keywords, education, workplace, relationship status and languages. This is an opportune way to target exactly those users who fit your target market. For fashion sites for example you can use facebook to you target all Females 30-50 with an interest in fashion.

Get On Twitter

Twitter is the social phenomenon in which anybody can tell his or her followers anything in 140 characters or less. The key with using Twitter for business is to ensure that there is interest in the messages and providing tweets based on user profiles. At the beginning, tweets should mainly focus on upcoming product releases and special offers. To build awareness, you can offer tweeters an incentive for retweeting the message. So to start letting the world know about your products, get tweeting!